Not so long ago the Glasgow 2014 Organising Committee invited all (not just Glasgow) design studios to tender for the design and implementation of the 2014 Commonwealth Games logo. This was quite exciting and also refreshing given that they had stated from the outset that it would 'not be based on past relationships, size or capacity'. Some of us smaller fish though we might have a chance or indeed be asked to be involved in some way. According to the whispers, after getting around 70 P.Q.Q's they whittled this down to a handful of agencies. These few then had to demonstrate their ability to deliver what the brief requested. That's a lot of agency's, a lot of creative time and ultimately a lot of money! (Although don't believe the hype folks - actually reasonable value for money :)
On Monday the 8th of March 2010 the organisers unveiled the new 'marque'! It has been described as 'classic, iconic and befitting of a world class city'.
As a designer I find it quite lazy. I'm sure there was lots of R&D involved but given that we have since found out that it is the cousin of 'The Common Guild' logo which the same company done, I feel right in my assessment.
As a punter I find it very pedestrian. In hearing their explanation about where the rings come from I have even less respect for it.
That said - they were never going to win on this one! Damned either way. Like anything it will grow on us and we will eventually accept it and in time actually love it. Well maybe not love it - but you get where I'm coming from.
Anyway, time to support our city. Good luck Glasgow!
Talk soon.
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